NeuroChannel, a new tool to promote neuroscience
In 2015, the 9th World Congress of the International Brain Research Organization (IBRO) will be held in Rio de Janeiro, Brazil. This is the first time the event takes place in Latin America. To promote the congress, its program, the participation of research from several countries and neuroscience related themes, the organizing committee, with the support of the Brazilian Society for Neuroscience and Behavior, Center of Studies and Research Paulo Niemeyer and the National Council for Cientific and Technological Development have launched a new channel in YouTube.
This new tool for neuroscience communication, named NeuroChannel, disseminates interviews, information and topics related directly to the congress; researches and general themes of neuroscience, with connections to the program of the event’s; and contributions from students, researchers and institutions around the world who want to share their work through the new channel. The videos are bilingual – Portuguese-English or Spanish-English – and 3-5 minutes long.
The idea is to present neuroscience in an exciting and provocative way. More than disseminate the body of knowledge already built and established on the brain, NeuroChannel seeks to emphasize the dynamic and creative side of neuroscience and neuroscientists in their ongoing quest for answers and new questions. In addition, the channel aims to show researchers as accessible and “common” people, who value dialogue with society, fleeing stereotypes that often revolve around science and the figure of the scientist.
With clear and accessible language, relevant content and compelling visuals, NeuroChannel aims to hook an audience that goes beyond the scientific community and those already interested in neuroscience, composed primarily by young people and adults without specialized knowledge in the field. In this manner, the joint action of the 9th IBRO World Congress and NeuroChannel can contribute not only to the development of neuroscience, but also to the greater public engagement in this area of knowledge in Brazil, Latin America and other corners of the world.
Don’t miss Neurochannel! The first videos are already available! Send us your suggestions and comments.